A Wide Range

To learn more about the books to your left, roll over their covers with your mouse.

Gordon Bell and Jim Gemmell

Total Recall

Dutton/Penguin

In 1998, Microsoft principal researcher Gordon Bell began an experiment to digitally record his every experience—all of his conversations, sights, and memorabilia. In Total Recall: How the E-Memory Revolution Will Change Everything,  with an introduction by Bill Gates, Bell and Microsoft senior researcher Jim Gemmell explore the implications of their research and the past, present, and future of digitally-stored memories  In a starred review, Publishers Weekly says “Readers will be wondering about the consequences of ‘recall[ing] everything you once knew’ long after they put down this fascinating text.”

Marc Benioff and Carlye Adler

Behind the Cloud

Jossey-Bass

Founder and CEO Marc Benioff presents the Salesforce.com playbook, including the business methods that inspired employees, maintained partnerships, and enabled it to become the revolutionary leader in the cloud computing industry. Google CEO Eric Schmidt says this book “gives us a rare glimpse at the development of one of the most important trends in business today.” In the foreword Michael Dell calls Behind the Cloud “a great guide for any aspiring entrepreneur or CEO navigating the landscape of the future.”

Mitch Joel

Six Pixels of Separation

Business Plus/Hachette

Digital media guru Mitch Joel’s Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner.  Wired’s Chris Anderson calls it a “first-rate debut.” Craig Newmark, founder of Craigslit, says it offers “realistic ways to get involved and productive in a hurry.” And Seth Godin adds, “If you’ve been waiting to catch up on what’s been going on, here’s your chance.”

Jeff Stibel

Wired for Thought

Harvard Business Press

According to brain scientist and serial entrepreneur Jeffrey Stibel, the Internet is evolving into a brain – and the Web sites, communities, networks, and companies that leverage this insight will own the future. In Wired for Thought: How the Brain Is Shaping the Future of the Internet, Stibel teaches readers how to use the science of the brain to comprehend the present and predict the future of the Internet and its many entrepreneurial opportunities.  According to New York Times bestselling author Dan Ariely, “Stibel bridges the gap between business and the brain.”  

David Pogue

The World According to Twitter

Black Dog & Leventhal

New York Times personal technology columnist David Pogue taps the collective wit and wisdom of his 500,000 Twitter followers to create the first-ever book composed entirely of Twitter-generated content. The World According to Twitter: 2,524 Crowd-Sourced Tweets About Life, the Universe, and other Pertinent Stuff is laugh-out-loud funny, thought provoking, and full of unusual and useful answers to common dilemmas (e.g., “What’s the cure for hiccups?”).

Tom Hayes and Michael S. Malone

No Size Fits All

Portfolio/Penguin

In No Size Fits All: From Mass Marketing to Mass Handselling, Silicon Valley veterans Tom Hayes and Michael Malone offer a new set of tools for a world in which attention is harder than ever to capture, but even more lucrative to hold.